# Shopify product image size: the limits, the best size, and the formats

URL: https://stillhouselabs.com/guides/shopify-product-image-size
Last updated: 2026-10-14

> Shopify accepts product images up to 5000 x 5000 px (25 megapixels) and under 20 MB, and says a square 2048 x 2048 px image usually displays best. PNG and JPEG are recommended. Product videos can be up to 10 minutes, 1 GB and 4K, as .mp4, .mov or .webm.

## Shopify's image limits

|  | Shopify's figure |
| --- | --- |
| Maximum dimensions | 5000 x 5000 px |
| Maximum resolution | 25 megapixels |
| Maximum file size | Under 20 MB |
| Best size | 2048 x 2048 px (square) |
| Recommended formats | PNG, then JPEG |
| Also accepted | TIFF, BMP, GIF, SVG, HEIC, WebP (including animated GIF and WebP) |

_From Shopify's help centre, checked 14 October 2026._

## Shopify's video limits

|  | Shopify's figure |
| --- | --- |
| Length | Up to 10 minutes |
| File size | Up to 1 GB |
| Resolution | Up to 4K (4096 x 2160 px) |
| Formats | .mp4, .mov, .webm (converted to .mp4 or HLS for playback) |

## What actually matters for a product page

- **Use one aspect ratio across the catalogue.** Themes crop to the first image's ratio or a fixed one; mixed ratios make a collection grid jump. Square is the safest choice; 4:5 suits fashion.
- **Upload at 2048 px, not 5000.** Shopify's CDN serves resized copies to each device, so a larger master mostly costs upload time and storage.
- **Keep the product the same size in every frame.** A collection page is read as a grid; a product that fills 90% of one tile and 50% of the next looks like two different scales.
- **Write alt text that describes the product.** "Tan suede penny loafer, three-quarter view" helps search and screen readers; "IMG_2041" helps neither.
- **Short silent clips autoplay.** A few seconds of motion with no sound plays inline on most themes without a tap.

## Publishing from Stillhouse

Stillhouse connects to Shopify directly: products sync in, and an approved frame or clip is published to its product page in the size and ratio you chose, with one-press undo. Because every product is photographed in the same set, the collection grid stays consistent. Frames carry their AI provenance in the file - see [how to label AI-generated product images](https://stillhouselabs.com/guides/disclose-ai-generated-product-images).

## Questions

### What is the best image size for Shopify products?

2048 x 2048 px, square. Shopify says that size usually displays best, and it is large enough for zoom on most themes without slowing uploads.

### Should Shopify product images be PNG or JPEG?

Shopify recommends PNG first, then JPEG. For photographs, a high-quality JPEG is usually much smaller with no visible difference; use PNG when you need transparency.

## Sources

- [Shopify Help Center - Types of product media](https://help.shopify.com/en/manual/products/product-media/product-media-types)