AI product photography for hoodies and apparel brands

Updated ยท Stillhouse

The short answer

Stillhouse photographs every hoodie, tee and jacket in your range on a model you cast once, in one set, with the garment checked against your own photo. The cut, the colour and the print are the ones you sell, and every colourway comes from one approved frame.

A hoodie photographed in the studio's set, from the hoodie example

Photographing hoodies & apparel

Clothing is the category with the most pictures per product and the most returns. A customer needs the front, the back, the fit on a body and the fabric up close, and every colour needs the same set.

The garment has to stay the garment. A hoodie that comes back with a different drawstring, a shifted print or a changed hem is not the hoodie you stock.

Common photo problems

  • 01

    Prints and logos drift

    A chest print or a small embroidered logo is the first thing an image tool alters. Your graphic should be your graphic.

  • 02

    Fabric reads flat

    Fleece, ribbed cotton and nylon each have a texture that shows in directional light and disappears in flat light.

  • 03

    Colourways multiply the work

    Ten colours across six sizes is a lot of pictures. They have to match in pose, crop and light.

  • 04

    Fit needs a body

    A garment on a hanger does not show drape, length or sleeve. The customer wants to see it worn.

What the studio does about it

  • Garment checked against your photo. Each frame is compared with the photo you uploaded for cut, colour and print. A take where the garment drifted is retaken.
  • One model across the range. Cast a model once. Every piece is worn by the same person in the same set.
  • Reshoot in every colour. Approve one frame and reshoot it for each colourway. The pose and light stay put, and each is checked against its own photo.
The hoodie's own product photo, as uploaded
The product photo it started from.

The shot list for hoodies & apparel

  • Hero, worn, front on
  • Worn, from behind or in three-quarter view
  • Fabric and print detail, close
  • In use: walking, sitting, hood up
  • A flat lay of the garment with the colourways stacked
  • Square, 4:5 and 9:16 cuts for posts and ads

Questions

Will the print and logo be right?

Each frame is checked against your product photo and takes where the print drifted are retaken. A flat, sharp photo of the print gives the best result.

Do I need to supply photos of every colour?

Each colourway is checked against its own photo, so yes. The studio does not guess a colour it has not seen.

Can I use a real person as the model?

Yes, with their consent. Otherwise cast an AI model once and use that person across the range.

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